Setting up and using Google Analytics takes three simple steps. We’ve brought together the essential information you’ll need to get started below.
Step 1: Install tracking code
Install your tracking code and view reports within 24 hours.
To access your tracking code from within your Google Analytics account:
complete the installation, access to your web pages, basic HTML editing
knowledge, and ability to upload the tagged pages to your server are
required. We recommend contacting your webmaster for assistance as
needed.
If you are using Google Sites, we have integrated the Google Analytics tracking code for you. Please follow these directions for proper installation.
Step 2: Act on the data from your reports
Step 1: Install tracking code
Install your tracking code and view reports within 24 hours.
To access your tracking code from within your Google Analytics account:
- Go to the profile’s Tracking Code page at https://www.google.com/analytics/settings/check_status_profile_handler
- Copy your tracking code from the text box in the Instructions for adding tracking section
- Paste the code snippet into every webpage you want to track immediately before the </body> tag. If you use a common template, you can enter it there.
- Check the status of your tracking code. Learn more.
complete the installation, access to your web pages, basic HTML editing
knowledge, and ability to upload the tagged pages to your server are
required. We recommend contacting your webmaster for assistance as
needed.
If you are using Google Sites, we have integrated the Google Analytics tracking code for you. Please follow these directions for proper installation.
Step 2: Act on the data from your reports
- Read the Getting Started Guide: Explore the interface and learn how to read basic reports.
- nterpret Your Data: Watch a video about basic features, keyword optimizations, and usage tips.
- Discover Analytics Checklist: Learn how to customize reports, segment visits, and more.
- Link to AdWords: Monitor your AdWords revenue, conversions, and ROI. Watch tips on optimizing your online advertising.
- Set up Goals: See conversion rates for ads, marketing initiatives, and visitor segments. Watch our video for details.
- Track Ecommerce: Link ecommerce performance to keywords and marketing campaigns. Learn benefits from this video.
- Browse the Help Center: Explore different ways to use Analytics or read the extensive FAQ.
- Ask a question: Post a question to our experts on the Help Forum.
- Contact a Google Analytics Authorized Consultant: Get professional fee-based help from a partner near you.