If you are someone who is looking forward to increase traffic on your website, then you have hit the right space. With the current recessive economy, the responsiveness to the customer’s expectations is greater than ever. We have carefully formulated some concrete steps that the online businesses can take in order to increase website traffic.

Update the content regularly

Websites that are poorly maintained and badly designed are usually unsuccessful in drawing traffic. Hence it is important to keep the content updated frequently so as to attract the target audience. The site must be as user-friendly as possible so that the users do not have to aimlessly wander on your site for the information they need. The customers today are easily bored and hence there has to be some interactivity on the site in order to capture their interest. If you do no happen to be good with writing, then you can hire professional writers to post articles on your website. Simple product descriptions are boring and that’s where the copywriters need to add some spice with their write-ups.

Eliminate the errors

Try and be as professional as you can when it comes to the content on your website. Go over the entire site for all the grammatical or syntax errors apart from editing it for spelling. Bad grammar would immediately put off the customers and send them looking for a better site that offers goods and services in a professional way.

Search Engine Optimisation

Search engine optimisation is the best ways to gather free website traffic. In the world of internet, search engine placements are playing an important role and getting a good search engine ranking improves the website sales by attracting target audience and traffic exchange. The SEO services can range from the very basic prize to highly elaborate packages; hence it is important to know what you want before hand.

Offline Advertising

Many a times, printing business cards and leaving them on restaurants and cyber cafes can increase the amount of target audience on the site. The webmasters can try to increase the visibility of the site by telling other about it and asking people to leave their feedback on the site. They can also consider leaving flyers or create advertisements on the car windows or even sport in a bumper sticker.
If you are new to Internet Marketing, driving traffic to your site may sound complicated, but it isn't. It may take a little time and effort, but having a steady stream of traffic is worth it. Here are some ways to start building your traffic.

Defining your target market ahead of time is very important when it comes to directing traffic to your site. You can have all the traffic in the world, but if they aren't interested in your product or service, they aren't going to turn into a customer. However, if you know who your audience is and what they are looking for, you will be able to offer it to them and your conversion rate will be much higher.

You also need to learn how to use keywords properly. Keywords are words and phrases that your target customers are interested in. Internet search engines scour the web for keywords which are then indexed in order to bring up the proper search results. You can make sure that your website appears high on the list of search engine results if you know what keywords your potential customers will be searching for and use them in your website.

Content is another factor that goes hand in hand with keywords and your target market. When your target market is looking for information, what kind of information are they looking for? For example, let's say you have a travel themed website and you have done some research and established that people are looking for budget friendly family vacation ideas.

After conducting some necessary research you will be able to write articles for your website that will be of direct appeal to your ideal customer.

Traffic to your website will also increase if you have external links to your website. You can place these links in your blog posts, encouraging blog readers to check out your website. The signature line of your posts to online forums can also include a link back to your website.

Writing articles and distributing them to reprint directories is another great way to add to your traffic. Other website owners visit these directories in search of articles they can use on their site. Each time someone publishes one of your articles, they will include a few lines at the end of the article that you have written about yourself and your site.

The number of people that find out about your website is nearly unlimited when you consider all the different places that a link to your website can appear online.
One of the most common complaints that I hear from bloggers is the fact that no matter how hard they try, they can’t grow their blogs past 100 or so daily page vies. Those early days are indeed the hardest, because you need to put hard work in without the certainty of achieving results.
If you are in that same situation, here is a simple strategy that will certainly increase your blog traffic and make you break the 1,000 daily page views mark. In fact, the strategy could be used even if your are already over that number but have reached a traffic plateau lately.
Just make sure to execute the 4 steps as planned and to spend the two hours and a half every day (obviously if you have more time available you can expand the time spent on each of the four steps proportionally).

First Step: Killer Articles (1 hour per day) Spend one hour brainstorming, researching and writing killer articles (also called linkbaits, pillar articles and so on).
Notice that your goal is to release one killer article every week. If that is not possible aim for one every 15 days. So the one hour that you will spend every day will be dedicated to the same piece. 

In other words, expect killers articles to take from 5 up to 10 hours of work.
If you are not familiar with the term, a killer article is nothing more than a long and structured article that has the goal of delivering a huge amount of value to potential visitors. If you have a web design blog, for example, you could write an article with “100 Free Resources for Designers”. Here are some ideas for killer articles:
  • create a giant list of resources,
  • write a detailed tutorial teaching people how to do something,
  • find a solution for a common problem in your niche and write about it, or
  • write a deep analysis on a topic where people have only talked superficially
When visitors come across your killer article, you want them to have the following reaction: “Holy crap! This is awesome. I better bookmark it. Heck, I better even mention this on my site and on my Twitter account, to let my readers and friends know about it.”

Second Step: Networking (30 minutes per day) Networking is essential, especially when you are just getting started. The 30 minutes that you will dedicate to it every day could be split among:
  • commenting on other blogs in your niche,
  • linking to the posts of bloggers in your niche, and
  • interacting with the bloggers in your niche via email, IM or Twitter.
Remember that your goal is to build genuine relationships, so don’t approach people just because you think they can help to promote your blog. Approach them because you respect their work and because you think the two of you could grow together.

Third Step: Promotion (30 minutes per day) The first activity here is the promotion of your killer articles. Whenever you publish one of them, you should push it in any way you can. Examples include:
  • letting the people in your network know about it (don’t beg for a link though),
  • letting bloggers and webmasters in relevant niches know about it,
  • getting some friends to submit the article to social bookmarking sites,
  • getting some friends to Twitter the article, and
  • posting about the article in online forums and/or newsgroups.
If there is time left, spend it with search engine optimization, social media marketing and activities to promote your blog as whole. Those can range from keyword research to promoting your blog on Facebook and guest blogging.

Fourth Step: Normal Posts (30 minutes per day) Just like a man does not live by bread alone, a blog does not live by killer articles alone. Normal posts are the ones that you will publish routinely in your blog, between the killer articles. For example, you could publish a killer article every Monday and normal posts from Tuesday through Friday. Here are some ideas for normal posts:
  • a post linking to an article on another blog and containing your opinion about it
  • a post informing your readers about a news in your niche
  • a post asking a question to your readers and aiming to initiate a discussion
  • a post highlighting a new resource or trick that you discovered and that would be useful to your readers
While killers articles are essential to promote your blog and bring new readers aboard, normal posts are the ones that will create diversity in your content and keep your readers engaged.
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