Defining your target market ahead of time is very important when it comes to directing traffic to your site. You can have all the traffic in the world, but if they aren't interested in your product or service, they aren't going to turn into a customer. However, if you know who your audience is and what they are looking for, you will be able to offer it to them and your conversion rate will be much higher.
You also need to learn how to use keywords properly. Keywords are words and phrases that your target customers are interested in. Internet search engines scour the web for keywords which are then indexed in order to bring up the proper search results. You can make sure that your website appears high on the list of search engine results if you know what keywords your potential customers will be searching for and use them in your website.
Content is another factor that goes hand in hand with keywords and your target market. When your target market is looking for information, what kind of information are they looking for? For example, let's say you have a travel themed website and you have done some research and established that people are looking for budget friendly family vacation ideas.
After conducting some necessary research you will be able to write articles for your website that will be of direct appeal to your ideal customer.
Traffic to your website will also increase if you have external links to your website. You can place these links in your blog posts, encouraging blog readers to check out your website. The signature line of your posts to online forums can also include a link back to your website.
Writing articles and distributing them to reprint directories is another great way to add to your traffic. Other website owners visit these directories in search of articles they can use on their site. Each time someone publishes one of your articles, they will include a few lines at the end of the article that you have written about yourself and your site.
The number of people that find out about your website is nearly unlimited when you consider all the different places that a link to your website can appear online.